TikTok -the short video sharing platform is now gaining fame everywhere, not only that it’s rocked the business world as well. Bytedance, the owner of the wildly popular short-form video app, is now valued at more than $75 billion following a new round of investment.
TikTok is a video sharing platform with a twist. Videos can be no longer than 15 seconds and they are based on various themes: music, cooking, travel, dance, fashion, and so on. Users create these short videos, use simple tools to add music and special effects, and share them on the site. The most popular clips are high on entertainment value, with a premium on instant gratification. Similar to Vine, which shut down in 2016, TikTok can be thought of as a video version of Instagram or Snapchat.
Bytedance’s rise in China has not been without conflict or controversy, however. The company’s most notable achievement is in gaining its level of success without being propped up by any of the country’s internet mega-giants like Tencent, Alibaba, or Baidu. Alibaba was turned down this year after expressing interest in an investment or acquisition, according to Reuters, while Tencent is said to have divested itself of a small stake in Bytedance some time ago. Tencent is the most valuable company of any sort in Asia, but Bytedance has beaten it to the punch with TikTok, allowing it to claim a degree of greater influence on the wider social networks of the world. While it could be argued that Tencent’s ownership of League of Legends developer Riot Games and a 40 percent stake in Fortnite studio Epic does give it a relationship with hundreds of millions of gamers worldwide, TikTok nevertheless represents a breakthrough moment for Chinese internet services.
Rise Of Tik TokIn 2014, two Chinese friends, Alex Zhu and Luyu Yang Decided to Build an Educational Application. Starting was an Educational App. They observed that the Educational Content on YouTube is huge in Size. So they Decided to provide the short Educational Content instead of a Larger one.
The #CricketWorldCup ChallengeTikTok, world’s leading short-video platform, recently announced its partnership with The International Cricket Council (ICC) as part of a global partnership with ByteDance. The partnership focuses on delivering exciting campaigns and unique content at the ICC Men’s Cricket World Cup 2019 through TikTok. As a part of the partnership, TikTok, launched its #CricketWorldCup in-app challenge to give 5 lucky cricket lovers a chance to watch India’s match live in England. Through this challenge, TikTok urged fans to compete and show their love for the game and support team India.
The TikTok MissionTikTok is the world's leading destination for short-form mobile videos. Our mission is to capture and present the world's creativity, knowledge, and moments that matter in everyday life. TikTok empowers everyone to be a creator directly from their smartphones and is committed to building a community by encouraging users to share their passion and creative expression through their videos. TikTok has offices in Beijing, Berlin, Jakarta, London, Los Angeles, Moscow, Mumbai, Sao Paulo, Seoul, Shanghai, Singapore, and Tokyo. In 2018, TikTok was one of the most downloaded apps in the world. TikTok is available worldwide for iOS and Android.
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